They are all about creating a story and working with different designers.
Different studios have different ethics.
Place branding - 2010
This type of design became un-needed.
BOLTON- are obsessed with elephants so they added the trunk to the T.
IN salford.
Branding to make people aware that they were actually in Salford rather than manchester.
They took the colours from the area: Green for the nature, Brown for the bricks and Blue for the canal.
Bruntwood
The logo made them seem like a corporate, Harsh and Cold company, when in fact they were the exact opposite. A family run business needed to have a much softer logo to fit this.
Logo - It needs to tell the story.
They developed interface Bruntwood for the typeface and took the text out of the lozenger and placed it next to it. They then used this shape to create a pattern from and create the brand with.
The semiotics of reliability
Colour choice needs to be practical
Colours- have to have connections
The metrolink for manchester is the latest design and branding they have worked on. They created the tram cover design, the typeface, the logo and the overall branding of the scheme.
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