Song bird. Took the male song bird away
from any other males and so that bird could not learn to communicate via
another. However it still managed to develop a song similar to natural song
birds. The need to communicate is within us.
Hyroglyphics
Each image is a word
100’s of years the language evolved from
word images to single syable symbols.
The greek script evolved out of the
hyroglyphics
Boustropheoan
Left right the second line is flipped. So
two alphabets are needed
Branding a corporate identity within the
roman empire as it was impossible to keep solider occupying the vast amount of
land they owned.
They created a type. A perfect type.
Culture, script so than you knew it was
part of the roman empire and once this was established they would then be able
to move on.
450ad
the book of kelms – 4 scribs. 2 Italians
more fluid, script. 2 Germans absolute precision.
calligraphy and art the trinity college in
Dublin.
Vikings raiding the British isles. But it
was saved.
Central and western Europe was _____
empires.
He established this script to be used
throughout his empire
42 line bible by gutenberge – (1450 British
library- London)
movable type- letterpress
meaning information could be
industrialised.
100 years later 75% of the population could
read and write, before this they were illiterate.
Alus manuses printer publisher writer.
Roman type based on round hand calligraphy. Italics should be called cursith
Bruno Maag
Type setter, metal type, photo type and digital
type. Typography and then graphic design.
New york magazine, inhouse mac production.
Company of 27 people – fonts
Not interested in colour, graphic design,
flash.
Building their own font library, different
languages western and eastern languages. About 750 characters and are able to
communicate with half the worlds population- pretty cool.
Pacific place – curves shapes and open
spaces. The typography reflects this.
Preserving the original design into each
culture
India worlds biggest population 2013
Indian scripture is
850 characters
design and program challenge.
Indesign. The mechanism is difficult to get
the font onto the paper
Design of the type has to fit the product.
Solving the clients problem and
understanding their needs.
–
needs to be softer.
Repetition needs
to be re-worked and hand done
Maccys
2 characters with
different variations of distressed else
teutonia
to create the
hand written feel 2 or 3 different characters for each letter helps it seem not
as typeset
Manchester
metrolink
Humanist
appearance of the letterforms
Various thickness
Most signage is
in sans-serif
Semi-serif
Details are
important
Need to be easily
legible
White space more
important than the black space
DDA 1998 has to
be accessible to everyone
Including people
who are registered blind
Less ambiguity
which makes each individual character legible
Strictly
conceptual
HOno – 75% of all
design decisions
npn nhn nvn nen
opo oho ovo oeo
decisions between
calligraphy and typeface design
all the decisions
upfront before even starting.
Needs to be
looked at with fresh eyes
FontLab industry
used tool
As few points as
needed, points need to be on the extreme of the curve
10-15 print runs.
Spacing and
kerning
Nnonoo an even
distribution between characters
Nnanoao (spacing,
left and right character space)
HTAH (kerning –
specific pair ) reducing the amount of kern pairs In the font
Screen
environment requires further work. Mac completely ignores all hinting used to
correct pixels on a display
5,000-6,000 per
font
pirate copies of fonts
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